Art Hale grew American Racing into the largest customer wheel company’s in the US. By the time he sold the company in 1988, American Racing was producing nearly 200,000 wheels per year. Art Hale Sr. and Art Hale Jr. stayed with American Racing after the sale as president and vice president respectively as per the terms of the sale.
ART JR. ROLLED OUT CONCEPT NEEPER USING THE STYLING TALENTS OF CAR DESIGNER MARK NEEPER. CONCEPT NEEPER LAUNCH A NEW ERA IN CUSTOM WHEELS BY INTRODUCING OUTLANDISH DESIGN ELEMENTS AS WELL AS STARTING THE BIG TREND. ART PRODUCED THE FIRST 20” PASSENGER CAR WHEEL WELL BEFORE A 20” PASSENGER CAR TIRE EXISTED. ART KEPT AT THE FOREFRONT BY LAIUNCHING FOOSE WHEELS UTILIZING THE TALENTS OF A YOUNGER DESIGNER NAMED CHIP FOOSE. ART CONTINUED TO KEEP MHT AT THE CUTTING EDGE OF DESIGN AND DIMENSION, LAUNCHING NICHE ROAD WHEELS FOR PERFORMANCE VEHICLES. HE KEPT PUSHING THE ENVOLOPE BY PRODUCING LARGER AND LARGER WHEELS WITH HIS DUB BRAND, OFTEN REQUESTING TIRE COMPANIES TO DEVELOP TIRE SIZES TO ACCOMMODATE HIS WHEELS.
EARLY 2010, ART HALE JR. REACQUIRED THE US MAGS BRAND AND LOGO HIS FATHER HAD ORIGINALLY STARTED WITH SO MANY YEARS AGO. USING THE LATEST TECHNOLOGY, US MAGS WAS PROUD TO RE-INTRODUCE THE ORIGINAL FIVE SPOKE “STANDARD” AND KIDNEY BEAN “INDY” DESIGN THAT ORIGINALLY FUELED CUSTOM THE CUSTOM WHEEL MARKET. AVAILABLE IN SIZES RANGING FROM 15” TO 20”, ENHANCE THE APPEARANCE AND VALUE OF YOUR VINTAGE RIDEWITH THE ORIGINAL WHEEL BRAND AND STYLES THAT WERE INTRODUCED WHEN YOUR CAR WAS NEW.
US MAGS HAS FURTHER PUSHED THE VINTAGE AND MODERN ENVELOPE WITH NEW CUSTOM FORGED DESIGNS AND INTO THE MODERN TRUCK MARKET WITH ITS LATEST “TUCKIN” SERIES.