HISTORY

YOKOHAMA TYRES

For more than a century, Yokohama has been a world leader in the development of outstanding tire designs and technology, giving drivers better control on the road. Since its establishment in 1917, we have devoted ourselves to advancing the leading edge of the industry. We were the first Japanese tire manufacturer to be granted ISO9001 certification in recognition of a quality-assurance model-company in design, development, manufacture installation, and related services. Yokohama also takes its responsibilities to the environment very seriously. Among our many ongoing initiatives, we have eliminated the use of CFCs and trichloroethane in the manufacturing process, and have switched from heavy oil to natural gas to reduce CO2 emissions and save energy. Driven by the needs of people, Yokohama continues to respond with environmentally-compatible solutions engineered to outperform, whatever the performance need.
Yokohama was established in 1917 in the town Yokohama, in Kanagawa Prefecture, Japan. Over the past century, they have gone from strength to strength, opening many new factories across the world. In South Africa, Yokohama’s headquarters are located in Johanneburg and is distributed through YSA a division of the TiAuto Group.
From the off-road enthusiast to the general passenger vehicle, Yokohoma tyres are popular and esteemed for their durability and design. Yokohama a leader in technology and innovation when it comes to tyres.

The company is all about pioneering engineering. “Technology drives better tyres” is one of their philosophies. And they mean it ‘ their breakthrough technologies include simulations in aerodynamics, water evacuation, rolling resistance, and tread wear.